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Fit for purpose dress shirts


By Andres Asdemar

Fit for purpose dress shirts

How many dress shirts do you have in your closet that you are hardly using?…Exactly. We all have spent money on clothes that we have used once and then never wore again. Why? Because sometimes we fall for slick marketing tactics that make us believe we will look amazing if we only follow others and wear what is suddenly “in”, instead of buying a shirt with and for a purpose.  At Andres Asdemar, our shirts are instead designed for a purpose, to help you achieve a goal, first and foremost, and are based on scientific research which demonstrates which styles, colors, and designs are most likely to evoke the reactions and emotions from others that you wish to elicit.  Want to succeed at a job interview? Want to attract that special person to you? Want to portray an image of independence? We have unlocked the secrets to which designs will most likely help you achieve these goals!

Made in Italy

Any effective strategy requires the availability of the right resources. In order to deliver results, we need to make sure that we leverage badass workmanship and glorious fabrics. To that purpose, we submit our designs for realization to a selected fashion artisan in Italy.

Supported by research

Since the dawn of civilization, clothing has evolved from the mere need to protect our body from weather or injuries. Ever noticed that people will pay more attention to you if you are wearing a suit rather than a pair of jeans + t-shirt? What we wear triggers subconscious reactions on who sees us. This is the idea behind our line of dress shirts, to determine what reaction we seek and then combine fabrics, details, accessories and design to trigger the subconscious responses we look for. 

'Turn on' collection

Designed to attract the opposite sex in a subtle and non obvious way.

'Femme Fatale' for her

Even before Cleopatra, women have have mastered the art of seduction. It is an art the involves odors, colors, shapes, movement and results in enchantment. COMING SOON

'Power up' collection

Etiam si omnes, ego non (Matthews, 19,23) = win at the power play.


Numerous communication studies have demonstrated the power of visuals in human interaction.Some studies have shown that visual cues are 3X to 5X as powerful as audio cues.With clothing covering 90% of your body, it can’t be stressed enough as to how important a role it plays in how you are perceived by others.

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To learn more about emotions and how to use clothing to trigger the right ones.